The Lion Electric Company (collectively with its subsidiaries, “Lion Electric“, “we” or “our“) take the privacy of individuals (“you“) and its compliance with applicable privacy laws very seriously. We are a leading manufacturer of all electric medium and heavy-duty urban vehicles and supply electric vehicles and related software and mobile applications to a range of commercial, private and public fleets and school district customers; hosts events (“Events“); and own and operate the following websites: thelionelectric.com and ir.thelionelectric.com (collectively, the “Website“).
This Privacy Notice (the “Notice“) explains how we collect, use, disclose or otherwise handle Personal Information (as defined below) when you:
This Notice applies to Lion Electric and its employees, consultants, and other persons who have a direct or indirect working relationship with Lion Electric.
Lion Electric recognizes that certain entities within the Lion Electric group may require to adopt additional privacy policies, guidelines, procedures, or other contractual obligations based on the nature of their services, customer requirements, or applicable law. When stricter security or privacy requirements are imposed, Lion Electric and affected employees must adhere to the strictest requirements. In the event of a conflict between any additional policy, guidelines, procedure or contractual obligations and this Notice, the document that provides the highest level of data protection applies.
When we refer to “personal information” in this Notice, we mean any information about you that, alone or in combination with other information, identifies you or can be used to identify you (“Personal Information“). Personal Information does not include aggregated or de-identified information.
You consent that we collect the following types of Personal Information:
We do not collect Personal Information for purposes other than those identified in this Notice, unless your consent is obtained, or as required or permitted by applicable law.
For information about opting-out from Lion Electric’s collection of your Personal Information, please refer to the section entitled Your Privacy Rights.
You consent that we use your Personal Information for the following purposes:
We engage third-party service providers to assist with certain business-related functions, such as website hosting, IT, customer support, e-mail delivery, website analytics (e.g. Google Analytics), payment and credit card processing (e.g. Paypal), investor relations management (e.g. Q4 Inc.), applicant tracking management or human resources management and payroll services (e.g. Folks RH). We may share Personal Information with such third party service providers but only for the purposes we stated above.
You consent that we may disclose your Personal Information as follows:
We use cookies to personalize visits to our Website and to determine traffic on our Website. Cookies are text files from the Website that are stored on your computer or device. You can choose to accept or decline cookies through your browser settings, or through our cookie consent provider, CookieYes’. You can enable and disable cookies through CookieYes’ interface accessible on our Website, however, disabling cookies may prevent the optimal performance of our Website.
We use Google AdSense and other third-party advertising tools (e.g., Microsoft Advertising) to advertise online. Third party vendors, including Google and Microsoft, may show ads for our Website that you visit across the Internet. We and our service providers, including Google and Microsoft, use cookies to inform, optimize, and serve ads on third party websites based on your past visits to our Website. These cookies may also be used to report on ad impressions, other uses of ad services and interactions with these ad impressions and ad services related to visits to our Website. Similarly, when you visit our Website through Twitter, LinkedIn and other social media services, we collect cookies which indicate how you arrived at our Website.
We also use Google Analytics, a web analysis service provided by Google, to better understand your use of the Website and Services. Google Analytics collects information such as how often users visit our Website, what pages they visit and what other sites they visited prior to visiting ours. Google uses the data collected to track and examine the use of our Website, to prepare reports on its activities and share them with other Google services. Google may use the data collected on our Website to contextualize and personalize the ads of its own advertising network. Google’s ability to use and share information collected by Google Analytics about your visits to our Website is restricted by the Google Analytics Terms of Use and the Google Privacy Policy.
Lion Electric has implemented security measures designed to prevent the loss or unauthorized use of your Personal Information.
Passwords:
SSL Encryption: We utilize SSL (Secure Sockets Layer) technology to secure the transmission of data between your web browser and our servers. SSL ensures that any information exchanged during your interaction with our Website remains encrypted and protected against unauthorized access.
Data Security: We have implemented industry-standard security measures to protect your Personal Information from unauthorized access, disclosure, alteration, or destruction. Our security practices are regularly reviewed and updated to ensure we maintain a secure environment for your data.
While Lion Electric takes appropriate steps to safeguard your Personal Information, note that no transmission over the Internet is 100% secure.
Data Retention and Anonymization
Lion Electric and its service providers may store data, including the Telemetry Data, on servers located in the United States, Europe and Asia. Personal Information stored outside of Canada may be subject to foreign laws and foreign law enforcement.
Except as otherwise permitted or required by applicable law or regulation, we will only retain your Personal information for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. Under some circumstances we may anonymize your Personal information so that it becomes depersonalized. We reserve the right to use such anonymous and de-identified data for any legitimate business purpose without further notice to you or your consent.
If you have any questions about where your Personal Information may be stored, please contact us at privacy.lion@thelionelectric.com.
Individual Access
Your Personal Information will be available only to Lion Electric’s employees, officers and directors who need to know such information in order to perform their respective duties.
If you would like to exercise any of your rights listed below, please contact us at: privacy.lion@thelionelectric.com.
Opting-out
Information about our products, promotions and contests will be sent only to customers who agreed to be part of our mailing list or newsletter. You may opt-out of marketing and promotional communications at any time by contacting us at privacy.lion@thelionelectric.com or by selecting the unsubscribe option in any marketing, promotional or investor-related communication that you receive from us.
Access and Correction
You have the right to access and request correction or updating of your Personal Information in our custody and control, subject to limited exceptions prescribed by applicable laws.
Consent Withdrawal
Without limiting the generality of the present section, where you have provided your consent to the collection, use, and transfer of your Personal Information, you may have the legal right to withdraw your consent under certain circumstances. Please note that if you withdraw your consent we may not be able to provide you with a particular product or service. We will explain the impact to you at the time to help you with your decision.
Right to Request Disclosure of Information Collected
You have the right to request disclosure about the categories of Personal Information we have disclosed for a business purpose and the categories of third parties to whom the Personal Information was disclosed. Additionally, you have the right to request disclosure of specific pieces of information. Below is a list of the information that you can request:
Right to Request Deletion
You have the right to request that we delete any Personal Information about you that we have collected from you. Please note that there are exceptions where we do not have to fulfill a request to delete information, such as when the deletion of information would create obstacles to the completion of a transaction or be in contradiction of a legal obligation.
Right to Non-Discrimination
We will not discriminate against you (e.g., by denying goods or services, or providing a different level or quality of goods or services) for exercising any of the rights listed in the present section.
Under the California Consumer Privacy Act (“CCPA“) and California Privacy Rights Act (“CPRA“), California residents have certain rights regarding the Personal Information that businesses hold about them.
Personal Information We Collect
We collect identifiers (such as name, email, company name, address, phone number, province where you are located), product information from the telemetry device that our vehicles are equipped with (vehicle motor, battery, braking and electrical systems; charging events and status; the enabling/disabling of various systems; diagnostic trouble codes; vehicle information number; vehicle speed; vehicle direction and vehicle location), and Internet or other electronic network activity information (such as usage information, IP address, and cookie information).
Why We Collect Your Personal Information
We use identifiers and product information to provide the services requested, for business purposes and for general administration, which includes record keeping, troubleshooting, data analysis, testing, and survey purposes. We use identifiers and Internet or other electronic network activity for trend monitoring, marketing, and advertising, as well as to ensure the security of our Websites.
How We Collect Your Personal Information
We collect identifiers and product information directly from you.
We collect Internet or other electronic network activity from your usage of our Websites.
Who Do We Share and Sell Your Personal Information with
We share your Personal Information as necessary for certain “business purposes,” as defined in the CCPA and CPRA. This includes sharing identifiers, product information and internet or other electronic network activity with providers of payment processing providers, our provider of vehicle tracking device (Geotab), our customer relation management service provider, or platform providers that we use to offer our Services.
We do not sell any Personal Information.
Right to Request Disclosure of Information Collected
You have the right to request disclosure about the categories of Personal Information we have disclosed for a business purpose and the categories of third parties to whom the Personal Information was disclosed. Additionally, you have the right to request disclosure of specific pieces of information. Below is a list of the information that you can request:
If you would like to exercise your right to request disclosure, please contact us at privacy.lion@thelionelectric.com.
Right to Request Deletion
You have the right to request that we delete any Personal Information about your that we have collected from you. Please note that there are exceptions where we do not have to fulfill a request to delete information, such as when the deletion of information would create obstacles to the completion of a transaction or be in contradiction with a legal obligation.
If you would like to exercise your right to delete, please contact us at privacy.lion@thelionelectric.com.
The Right to Non-Discrimination
We will not discriminate against you (e.g., by denying goods or services, or providing a different level or quality of goods or services) for exercising any of the rights that you have under the CCPA or CPRA.
A privacy incident is any unauthorized access, use or disclosure of personal information, as well as the loss or other breach of protection of Personal information.
For example, a privacy incident could occur when:
If we have a reason to believe that a privacy incident involving Personal Information under our control has occurred, we will consult our Privacy Officer and take reasonable steps to reduce the risk of harm, which may involve external experts and government officials, and prevent similar incidents from occurring. In addition, we will proceed to a risk assessment. If we identify a risk of serious harm, we will notify promptly the relevant governmental authorities and the affected individuals.
If you have a privacy concern or if you believe that your Personal Information has not been handled appropriately, you should first contact us directly to try to resolve it. We take your concerns seriously and will work with you to address them.
If you decide to raise your concerns, please write at privacy.lion@thelionelectric.com and mention the following information to help us address your query in a timely manner:
We commit to give a first answer to your query within 30 business days.
We may make changes to this Notice from time to time. When we do so, we’ll post the revised notice on our Website and change the “last updated” date at the top of the notice. We encourage you to check back on our Website for the latest version of this Notice and practices. If we make significant changes to this Notice, we will take additional steps to bring these to your attention.
Our Chief Privacy Officer is responsible for this Notice and Lion Electric’s practices relating to it.
If you have any questions about this Notice, you can write to the following address:
Dominique Perron, Chief Privacy Officer, The Lion Electric Company
921 Chemin de la Rivière-Du-Nord, Saint-Jérôme, Québec, Canada J7Y 5G2
privacy.lion@thelionelectric.com
Last updated on January 26, 2024